What matters

Nice attends to how something feels in the moment. Kind considers what it means for someone over time.

Urgent tells us how soon something needs attention. Important tells us how much it matters.

Smart finds a way to accomplish something. Wise considers whether it’s worth doing and what might follow.

Nice, urgent, and smart are often immediately apparent. Kind, important, and wise can take longer to recognize. We risk mistaking what’s easiest to notice for what matters most.