With a little bash scripting, a modern reverse proxy like Traefik, and Docker Compose, we can put together a fairly robust and simple approach to zero-downtime deployment. Moreover, this approach is flexible and scalable, even for dynamic container backends.
There's an old saying regarding the difficulty of learning the Japanese bamboo flute, known as the shakuhachi, "It takes three years to learn to shake your head." This is in reference to the difficulty of mastering even seemingly simple techniques. The only way around this is to make small progress, through practice, each day. This is applicable to any craft we might seek to master.
Vercel's hefty price tag promises to be worth it if the developer experience and product hold up. But in my recent experience, the product and especially customer service, do not.
Investment in people is absolutely essential to building a business that's not just getting by but actively thriving. People-first leadership offers an approach which consistently cultivates an environment where folks can show up and do their best work, propelling the business forward in ways that are otherwise almost impossible to replicate.
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